
People Still Matter (3 of 3): The Three Reasons You Lose Good People
Something I learned over the years, first framed around why customers buy. It explains why people stay with a leader just as well.
Pain, Process, and Purpose. You take away their pain. You make their life easier. You make them feel they are part of something bigger.
Pain. A broken process. An unfair workload. A manager who will not decide. The bigger the pain you remove, the more loyalty you earn. Most leaders let the small ones sit until they pile into a resignation nobody saw coming.
Process. Clear direction. Fast decisions. Not making good people chase three approvals to do their job. Every bit of friction you leave in their way is a tax you charge your own team, and they feel all of it.
Purpose. This is the one most leaders miss. People stay where they feel seen, trusted, like the work matters and like they matter. It is why those young agents two posts ago did not bite on more money. The money was there. The purpose was not.
You only find these by staying close enough to notice.
So if your best people are drifting, ask which of the three you stopped giving them. Pain you keep ignoring. A day you keep making harder. Or a purpose that disappeared.
Fix that, and people stay. Miss it, and no salary holds them.
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